Free strategic playbook

GEO: The Playbook for AI-Era Brand Visibility

A practical training book and execution blueprint for digital marketing managers navigating the shift from search rankings to AI citations and recommendations.

First edition10 focused pagesBuilt for marketing leaders

Authored by Robert Cunningham, AIEthos

Inside the playbook

Move from AI-search awareness to a measurable GEO program

Understand the GEO shift

See how AI answer engines change discovery, citations, and the role of traditional SEO.

Use a practical checklist

Evaluate the technical, entity, content, and authority signals that make brands easier to retrieve and cite.

Measure what matters

Connect prompt audits, citation share, Share of Model Voice, and downstream outcomes to an execution plan.

Start with the blueprint

Build a brand AI systems can understand, trust, and cite.

Get the free playbook