AIEthos is a Generative Engine Optimization (GEO) company helping brands earn citations and authoritative answers inside AI-generated responses — from ChatGPT and Perplexity to Google AI Overviews and beyond.
Our Mission
As search shifts from keyword queries to conversational AI, the brands that win will be those that AI systems trust and cite. We exist to make sure your brand is one of them — through rigorous auditing, structured content strategy, and ongoing optimization.
What Drives Us
We believe AI systems should surface accurate, trustworthy information. Everything we build is grounded in transparency and integrity.
We operate at the edge of what's possible - solving brand discoverability problems that didn't exist three years ago.
Our team spans multiple countries and time zones, bringing diverse viewpoints to every client engagement.
We treat every engagement as a long-term relationship, not a transaction. Your success is the only metric that matters.
Our Story
AIEthos LLC was founded on a legacy of building and scaling technology that shapes how people find and trust information online. Leading our founding executive team is Robert Cunningham, a veteran technologist whose career mirrors the evolution of the modern web.
Robert began at the foundation of internet infrastructure as founder of AxisInternet, a seed-funded San Diego ISP that later reached a strategic acquisition by SimplyInternet. He then moved into search and data intelligence, serving on the executive team at SEMDirector and as Director of Operations through its transformation into Covario, which was later acquired by iProspect.
His track record continued with RioSEO, where he helped build the market-leading Local Experience platform for enterprise brands before its acquisition by Press Ganey. Prior to AIEthos LLC, Robert served as an executive at FICO Global Technology Solutions, contributing to world-class AI and ML product lines including the FICO Decisioning Platform. That experience in enterprise-grade predictive systems crystallized a core belief: powerful AI must also meet a clear ethical standard of transparency.
Today, the AIEthos LLC founding team applies decades of expertise across ISP infrastructure, SEO logic, and AI decisioning to solve one of the defining challenges of the 2020s: AI accountability. Our industry-first GEO platform helps brands become understandable and citable to LLMs, our proprietary audit tooling delivers real-time citation confidence and transparency mapping, and our ethics-by-design approach is aligned with IEEE 7000-2021 principles to support compliance in the next era of AI regulation.
We are not just following the future of AI. We are auditing it. AIEthos LLC, San Diego, CA.
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